Loyalty Audits • Alpine IQ Experts • Loyalty Campaigns

Cannabis Marketing & Loyalty Experts

Cannabis Marketing Experts

Cannabis is Unique

Canna-businesses face unique marketing challenges. Instead of being thwarted by limitations we turn to creative solutions. We understand the intricacies of cannabis regulations and know how to remain compliant in marketing materials and messaging.

Cannabis Loyalty Experts

Loyalty Driver

Customer loyalty helps insulate brands from price compression and is key for a brand’s success. We’ve created, launched and maintained customer loyalty programs in both new and mature cannabis markets for multiple brands. We specialize in creating and managing programs tailored to your business needs.

Cannabis Marketing Experts

Deep Marketing Expertise

ESBE is a female owned and operated business that brings 20+ years of extensive marketing experience in multiple industries. Our knowledge of cannabis retail and brand marketing spans many areas including marketing automation, e-commerce & website UX, experiential marketing, store grand openings, content strategy, promotions, advertising, and more.

Alpine IQ Experts

Tech Geeks

We have experience working with a variety of loyalty platforms. We’re a certified partner for Alpine IQ, and have experience transitioning from other loyalty systems, customizing the platform for brands, configuring all program mechanics, and ongoing program management.

Why is Customer Loyalty Important?

Loyalty members stats

Sales that come from loyalty members

Consumer stats

Consumers who are more likely to choose a brand with a loyalty program over competitors

Loyalty Program members stat

Loyalty program members who spend more money to maximize loyalty benefits

Sandra Bergman - ESBE Marketing

Build a Lasting Relationship

“When you have to work so hard to get new customers, you need to do everything you can to keep them coming back. Having a robust customer loyalty program can do just that. Loyalty is about having a relationship with your customers beyond points or discounts.

The focus of our work is to create and optimize loyalty programs that increase loyal customers and drive sales.”

– Sandra Bergman (Founder & CEO)

“Sandra is an outstanding partner who led the implementation of our new customer journey. Not only is she an Alpine IQ pro, but she’s an excellent communicator who patiently led us through this game-changing addition to our marketing strategy.

I highly recommend Sandra to any retailer looking to take their customer journey to the next level.”
Stef S.
“Sandra has a consultative approach that simply makes the end result effective and on target. She makes it her business to know YOUR business, inside and out.

I really appreciate her perspective on customer retention and how to implement key drivers of loyalty.”
Julie S.
VP Marketing & Merchandising

How We Help You Succeed…

Increase customer retention with customizable loyalty services

Have an existing loyalty program, but wonder if it’s working?

Get a performance audit to understand how your program stacks up to key loyalty indicators.

Need your loyalty program to be setup on a system?

Our experts know all the intricacies of the Alpine IQ loyalty system. We will fully customize the Alpine IQ platform for your program so you can focus on your business and forget the learning curve.

Is your loyalty program not getting the support & attention it needs?

We provide full-service management of your program to take the pressure off you and your staff.

Need a loyalty program created so you don’t fall behind the competition?

We’ll design a custom loyalty program that keeps your customers coming back, and stands out with a branded program name and look. Contact us to learn more.

Loyalty Performance Audit

Knowledge is Power.
Our comprehensive 57-point audit gives you valuable insights into your customers, communications & shopping behaviors

  • Are you measuring the right loyalty KPIs?
  • Is your membership growing?
  • Are members engaging or are you losing out to the competition?
  • What’s your retention rate?
  • Are your campaigns effective?
  • How does the shopping behavior of loyalty members compare to non-members?
  • Are you using the best audience segments?
  • Are all settings configured correctly?

Alpine IQ Setup

Forget the learning curve. 
Our Alpine IQ experts will fully customize the platform specifically for your loyalty program.

  • Manage transition from another platform using our proven 25-step process
  • Our experts will work directly with Alpine for all configurations & integrations
  • Confirm all settings are correct (heads up, they usually aren’t!)
  • Customize the platform for your program needs (tiers, rewards, discounts, audiences, etc.)
  • Branded SMS and/or email templates
  • Build automated campaigns, including segmentation, copy, graphics, discounts, etc.
  • When you’re ready we’ll train your staff to create campaigns, audiences, discounts, run reports

Loyalty Management

Take the pressure off your staff.
Our Alpine IQ experts provide full-service management of your loyalty program.

  • We’ll be your point of contact with Alpine IQ for issues, troubleshooting, etc.
  • Create & manage all campaigns including segmentation, copy, discounts, etc. for scheduled and automated campaigns each month
  • Optimize program mechanics as necessary
  • Monthly performance report

Program Creation

Get a competitive advantage.
We’ll design a custom loyalty program that keeps your customers coming back. 

  • Competitive analysis to get a program that’s differentiated from your competition
  • Points? Tiers? Rewards? Discounts? Signup bonus? Special occasion surprises? We’ll define all of these elements and more to create an effective program that delights your customers
  • Stand out with a unique program name and look

The ESBE Process


  • Discovery

We’ll review where you are in your loyalty marketing program and where you’d like to be. Although you may be anxious to hit the ground running, this step is important to understand and set expectations. From this introductory meeting we’ll create a “discovery brief” describing what we heard. Also available is a performance audit of your program to confirm it’s working as expected, uncover new capabilities, and advise how to fix any issues.


  • Program Development

Once we are aligned on your program and expectations, we’ll collect any of your existing graphic assets and copy or customer communications. From there we’ll put together a plan for your loyalty marketing program for your review and approval. Deliverables included in your customized plan will be dependent on whether you have an existing program or we are creating a new one.



Once the plan is approved it’s time to get busy! Per the plan, we’ll get the program setup (or optimized) on the Alpine IQ platform. Once complete, you will review and sign off on all platform configurations and customer comms created.


  • Launch Prep

The success of any loyalty program starts with your staff and in-store execution. They will need to be trained how to promote the program, get people signed up and how to redeem points. And of course, the program needs to be promoted to your customers. We’ll provide the materials you need to successfully launch your program.


  • Post-Launch Support

After we successfully launch your new loyalty program we offer a fully managed service to take the pressure off of you to manage the program. We align with your marketing & promotional calendar to create and execute all of your loyalty campaigns. To ensure ongoing success we monitor all of your program mechanics and provide a monthly performance report.

Contact us

Get in touch today to learn how we can help you get more loyal customers.