Loyalty Audits • REWARDS DESIGN • CUSTOMER LOYALTY SYSTEM
Loyalty Programs that Drive Repeat Visits & Revenue
ESBE helps cannabis retailers design and manage loyalty programs built on customer behavior, first-party data, and market intelligence. We turn retention into a system so loyalty actually performs
Cannabis is Unique
Canna-businesses face unique marketing challenges. Instead of being thwarted by limitations we turn to creative solutions. We understand the intricacies of cannabis regulations and know how to remain compliant in marketing materials and messaging.
Loyalty Driver
Customer loyalty helps insulate brands from price compression and is key for a brand’s success. We’ve created, launched and maintained customer loyalty programs in both new and mature cannabis markets for multiple brands. We specialize in creating and managing programs tailored to your business needs.
Deep Marketing Expertise
ESBE is a female owned and operated business that brings 20+ years of extensive marketing experience in multiple industries. Our knowledge of cannabis retail and brand marketing spans many areas including marketing automation, e-commerce & website UX, experiential marketing, store grand openings, content strategy, promotions, advertising, and more.
Tech Geeks
We have experience working with a variety of loyalty platforms. We’re a certified partner for Alpine IQ, and have experience transitioning from other loyalty systems, customizing the platform for brands, configuring all program mechanics, and ongoing program management.
Why is Customer Loyalty Important?
Sales that come from loyalty members
Consumers who are more likely to choose a brand with a loyalty program over competitors
Loyalty program members who spend more money to maximize loyalty benefits
Build a Lasting Relationship
“When you have to work so hard to get new customers, you need to do everything you can to keep them coming back. Having a robust customer loyalty program can do just that. Loyalty is about having a relationship with your customers beyond points or discounts.
The focus of our work is to create and optimize loyalty programs that increase loyal customers and drive sales.”
– Sandra Bergman (Founder & CEO)
Connect with me on LinkedIn
How We Help Cannabis Retailers Grow Revenue
Increase customer retention with customizable loyalty services.
We don’t just offer services—we deliver solutions that work. From strategy to execution, with over 20 years of experience, we’re your go-to team for driving customer engagement, creating loyalty, and keeping your cannabis brand in front of your customers.
Wondering if your rewards program is retaining customers?
Get a comprehensive 57-point audit to uncover how customers are actually engaging with your brand across data, messaging, and shopping behavior to identify missed opportunities and correct downward trends.
Need a new rewards program for your dispensary?
We design bespoke loyalty programs grounded in first-party data, customer behavior, and competitive intelligence. You get a program built specifically for your market, margins, and growth goals.
Need to get more out of your CRM?
Maximize every dollar you’re paying for your CRM. Don’t let those powerful features go to waste because you don’t know how to use them. Our experts know all the intricacies of the Alpine IQ loyalty system. We’ll fully customize the Alpine IQ platform for your program so you can focus on your business and forget the learning curve.
Promotions not cutting it to keep customers coming back?
Loyalty isn’t a single campaign; it’s a system. We design loyalty programs using our 20-Stage Customer Loyalty System, ensuring customers are intentionally engaged at every critical stage of their relationship with your brand from welcome to recapture.
Services
Loyalty programs built as systems, not promotions
ESBE helps cannabis retailers design, implement, and manage loyalty programs that drive repeat visits, larger baskets, and long-term customer value.
Every service we offer supports one thing: building and operating a loyalty program based on the 20-Stage Customer Loyalty System, tailored to your data, your market, and your goals.
Loyalty Performance Audit
Understand what is actually working and what is quietly failing
Most loyalty programs struggle because no one has taken a structured look at how customers are truly engaging with them.
The Loyalty Performance Audit is a comprehensive 57-point evaluation of your current program, data, messaging, and customer behavior. It assesses how well your program supports the stages that matter most and where gaps are costing you retention and revenue.
This audit helps identify:
The outcome is clarity and a prioritized roadmap for improvement.
Best for: retailers who know their loyalty program is underperforming and want data-backed direction before making changes.
Loyalty Program Design
Design the mechanics that drive behavior and protect margins
Most loyalty programs fail because the structure was never intentionally designed. Reward levels, point values, and incentives are often copied from competitors or left to platform defaults.
Loyalty Program Design is where we architect how your loyalty program works. This service reviews your customer data, shopping behavior, and competitive landscape to design the mechanics of your program before anything is built or launched.
This work focuses on aligning customer motivation with financial sustainability.
This service helps define:
The outcome is a clearly defined loyalty program structure that balances customer behavior, brand intent, and financial discipline.
Best for: retailers building a new loyalty program or rebuilding one that needs to perform financially.
System and Platform Implementation
Build the program correctly inside the platform
Even a well-designed loyalty program will underperform if it is implemented incorrectly.
System and Platform Implementation translates your approved loyalty program design into Alpine IQ. The platform becomes the execution layer for the strategy, not the driver of it.
This service ensures the logic, automation, and timing inside the platform reflect how the program was designed to function.
This service includes:
The outcome is a loyalty program that launches cleanly and functions as intended from day one.
Best for: retailers with a defined loyalty program who want it built correctly in Alpine IQ.
20-Stage Customer Loyalty System
Build a complete lifecycle loyalty system
Most loyalty programs fail because they are never fully built. A few automations get launched, they are never looked at again, and the system never comes together in a cohesive way.
Our 20-Stage Customer Loyalty System is a structured implementation service that builds and launches a complete lifecycle loyalty program inside Alpine IQ. This engagement focuses on executing all twenty stages intentionally, not partially.
Over a defined timeline, we design, build, launch, and optimize each stage so your loyalty program functions as a complete system.
We implement everything inside Alpine IQ, including:
The 20 stages are launched sequentially over 12 weeks, allowing for validation and adjustment as the system comes online.
Refine & Optimize
Once all stages are live, we monitor performance for an additional 90 days.
During this period, we:
The goal is to deliver a loyalty system that performs optimally after our engagement ends.
The outcome
Best for: retailers who want a complete loyalty system built correctly, launched intentionally, and optimized before handing it off internally.
The ESBE Process
A structured approach to loyalty that actually performs
Strong loyalty programs are not built in one step. They are designed intentionally, implemented thoughtfully, and managed with consistency over time.
The ESBE process ensures your loyalty program is grounded in data, aligned with your market, and structured around the 20-Stage Customer Loyalty System so it performs long after launch
1
Every engagement starts with understanding where you are today.
We evaluate your current program, messaging, and customer behavior through the lens of the stages that matter most.
This step answers critical questions:
- Where are customers dropping off?
- Which stages are missing or underperforming?
- What behaviors are we reinforcing unintentionally?
- How does your program compare to competitors in your market?
The goal is clarity before strategy.
2
Once gaps and opportunities are identified, we design your loyalty program around the stages that will have the greatest impact on your business.
Using your data and competitive intelligence, we determine:
- Which stages need to be prioritized
- What behaviors should be influenced at each stage
- How incentives, messaging, and timing should work together
This is where your 20-Stage Customer Loyalty System is tailored specifically to your store, your customers, and your goals.
No templates. No platform defaults.
3
With the strategy defined, we translate the system into your loyalty and CRM platform.
This includes:
- Segment creation and logic
- Automated lifecycle messaging
- Offer and incentive configuration
- Trigger timing and cadence
- Reporting and measurement setup
The platform becomes the execution layer for the strategy, not the driver of it.
4
Before launch, we ensure your team is prepared to support the system.
This includes:
- Internal alignment on how the program works
- Clear explanations of customer-facing messaging
- Guidance for staff on how to reinforce key stages in-store
- Final testing to ensure everything functions as intended
A smooth launch builds confidence for both staff and customers.
5
Loyalty is not set-it-and-forget-it.
We continuously monitor performance across stages and adjust based on real customer behavior. As patterns change, the system evolves.
Ongoing support may include:
- Performance analysis
- Adjustments to incentives and messaging
- Re-engagement and retention optimization
- Strategic recommendations as your business grows
The goal is sustained performance, not short-term spikes.
Contact us
Get in touch today to learn how we can help you get more loyal customers.