About ESBE Marketing
We turn first-time buyers into loyal regulars.
We build loyalty ecosystems for cannabis retailers—designed on data, delivered with empathy, and powered by Alpine IQ. The result: more repeat visits, higher lifetime value, and program-driven revenue that compounds over time.
Cannabis is Unique
Canna-businesses face unique marketing challenges. Instead of being thwarted by limitations we turn to creative solutions. We understand the intricacies of cannabis regulations and know how to remain compliant in marketing materials and messaging.
Loyalty Driver
Customer loyalty helps insulate brands from price compression and is key for a brand’s success. We’ve created, launched and maintained customer loyalty programs in both new and mature cannabis markets for multiple brands. We specialize in creating and managing programs tailored to your business needs.
Deep Marketing Expertise
ESBE is a female owned and operated business that brings 20+ years of extensive marketing experience in multiple industries. Our knowledge of cannabis retail and brand marketing spans many areas including marketing automation, e-commerce & website UX, experiential marketing, store grand openings, content strategy, promotions, advertising, and more.
Tech Geeks
We have experience working with a variety of loyalty platforms. We’re a certified partner for Alpine IQ, and have experience transitioning from other loyalty systems, customizing the platform for brands, configuring all program mechanics, and ongoing program management.
Our Purpose & What We Do
Acquisition is expensive. Loyalty protects margins.
Our purpose is simple: make coming back feel natural. We design loyalty programs and lifecycle campaigns that meet each customer where they are—so your brand becomes the easy, obvious choice again and again.
We specialize in loyalty and retention marketing for cannabis. Our core work includes:
Build a Lasting Relationship
“When you have to work so hard to get new customers, you need to do everything you can to keep them coming back. Having a robust customer loyalty program can do just that. Loyalty is about having a relationship with your customers beyond points or discounts.
The focus of our work is to create and optimize loyalty programs that increase loyal customers and drive sales.”
– Sandra Bergman (Founder & CEO)
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How We Help You Succeed…
Increase customer retention with customizable loyalty services
Have an existing loyalty program, but wonder if it’s working?
Get a performance audit to understand how your program stacks up to key loyalty indicators.
Need your loyalty program to be setup on a system?
Our experts know all the intricacies of the Alpine IQ loyalty system. We will fully customize the Alpine IQ platform for your program so you can focus on your business and forget the learning curve.
Is your loyalty program not getting the support & attention it needs?
We provide full-service management of your program to take the pressure off you and your staff.
Need a loyalty program created so you don’t fall behind the competition?
We’ll design a custom loyalty program that keeps your customers coming back, and stands out with a branded program name and look. Contact us to learn more.
Who We Help
We work with single-store operators, multi-store groups, and growth-stage brands that want loyalty to do more than count points. If you’re ready to make “come back soon” a system—not a slogan—we’re a fit.
Platforms & Integrations
Alpine IQ is the nerve center of our work. We implement and organize the platform to power segmentation, triggers, and attribution—then connect it to your POS, e-commerce, and analytics so data flows cleanly and results show up where you expect them. We keep configurations tidy, compliant, and easy to manage.
Compliance & Accessibility
We design promotions and communications to align with cannabis advertising rules in your market. Age gates, opt-in flows, and clear language are baked into every build. We also avoid image-only emails and use accessible alt text so your messages reach more customers, more reliably.
Contact us
Get in touch today to learn how we can help you get more loyal customers.